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Magazines

Research World (January-February 2012)

In this issue we look at how the digital revolution is transforming the market place and what marketers and market researchers can do to manage the data explosion.

Catalogue: Research World 2012
Author: ESOMAR B.V.
February 15, 2012

Research papers

Smells like teen spirit

For the generation born in this millennium, growing affluence, smaller family size and media proliferation has meant that Youth values today are very different from the past generation. Is the middle class Asian Youth today similar to his Western...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Author: Madhumita Chakraborty
Company: PepsiCo
November 13, 2011

Research papers

Water wows

With increasing access to high tech 'smart phones' by consumers from the developing world, qualitative research need no longer stay within the rigid confines of twentieth century definitions of in-group homogeneity, focus group interviews, in depth...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Authors: Pia Mollback-Verbic, Piyul Mukherjee
Company: Quipper Research
November 13, 2011

Research papers

How technology is changing the way we think

Digital technologies have changed the way we live and work. However, we rarely consider the effects of technologies themselves on our brains and our working practices. Increasingly neuroscience is revealing our brains to have an extraordinary degree...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Author: Sheila Keegan
November 13, 2011

Magazines

Revue Française du Marketing (Novembre 2011)

La révolution Internet a profondément bouleversé le rapport entre acheteur et vendeur. S'il est tentant de dire que le consommateur d'aujourd'hui a étéfaçonné par Internet, il est plus difficile d'évaluer l'impact des...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
November 1, 2011

Research papers

Digital trends forecast 2012

In this paper, we focus on four trend themes which we believe will be at the heart of the global consumer's relationship with the digital world in the years ahead. We will reference our robust research findings throughout, including commercial...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Author: Dominic Harrison
October 26, 2011

Magazines

Research World (October 2011)

In this issue we look at how the digital and mobile revolution is impacting consumer insights.

Catalogue: Research World 2011
Author: ESOMAR B.V.
October 15, 2011

Research papers

Gamification

'Gamification' is sweeping the online and business worlds, but how much is hype vs. reality? The promise of gamification is that the addition of game-like elements can increase participation and engagement in any process or experience, whether in the...

Catalogue: Congress 2011: Impact
Authors: Kyle Findlay, Kirsty Alberts
Company: KANTAR TNS Malaysia
September 18, 2011

Research papers

The karmic circle

What do you do if you are a leader who wakes up one day and sees that the world has changed? Brick and mortar brands across developing markets are waking up to this reality. Some are falling by the way while others reinvent themselves. This paper...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity
Authors: Kalyan Karmakar, Prakash Dadlani, Ira Jhangiani
Company: KANTAR TNS Malaysia
March 20, 2011